The 23^rd World Ecological Agricultural Products and Food Industry Expo was grandly open at the China Import & Export Fair Complex in Guangzhou from June 14-16, 2024. The exhibition focuses on the comprehensive promotion of rural revitalization strategy, focusing on new quality productivity to promote the transformation and upgrading of modern agriculture. Through diversified sections such as brand display, product promotion, and forum conferences, it fully showcases the famous and excellent ecological agricultural products of various provinces, cities, and countries. This exhibition aims to assist exhibitors in integrating upstream and downstream resources of the industrial chain, smoothing the circulation of agricultural products, expanding the distribution channels of agricultural products and food, and promoting efficient production and sales docking between enterprises by creating a zero distance product display and an efficient procurement docking platform. The exhibition closely follows the new trends and scenarios of procurement and consumption in the agricultural and food industry, and specially invites numerous professional buyers from new channels to attend. It focuses on promoting enterprises to efficiently connect with digital sales and marketing channels, shorten the production and sales circulation chain, and improve product circulation efficiency. Here, I would like to express my sincere gratitude to all the guests, domestic and international exhibitors, partners, and audience friends for their love and support for this event!